New American
Drugstore
A food and beverage house inspired by the American drugstore. Once home to prescriptions, soda fountains, and everyday essentials, it reimagines the institution around the way people gather today.
drugstore.cafe
Short Order
A breakfast talk show filmed at a diner table set on city streets. Inspired by the ritual of the neighborhood diner, each episode begins with a breakfast order and unfolds over a meal with a stranger or occasional public figure.
@shortordershow
Cole’s French Dip
Founded in 1908, Cole’s is one of the oldest and most iconic restaurants in the United States and the birthplace of the French Dip sandwich. The project is dedicated to preserving its legacy while guiding its next chapter.
colesfrenchdip.com
Gloss
A line of sauces inspired by the golden age of advertising, glossy magazines, and consumer culture. Borrowing its name from an era defined by polish and aspiration, each sauce is designed to transform familiar meals with a single finishing layer.
Coming soon
i grew up obsessed with americana. not as nostalgia alone, but as something constantly being reshaped through reinvention, ambition, culture, and the millions of people who continue redefining what america actually is.
culture moves in waves. we saw it happen through music. then fashion. specifically streetwear, where belonging and modern tribalism were built through t-shirts, sneakers, graphics, and the communities formed around them.
eventually the line between high and low dissolved. luxury fashion houses collaborated with streetwear brands and the line between exclusivity and culture disappeared.
food and beverage has now taken that place. people no longer wait in line simply to eat. they wait for participation. for proof of attendance. we used to wait in line for cds, then sneakers, and now increasingly for restaurants and products that become tied to a specific place and moment in time. the new luxury is participation.
as the son of immigrants and an american, my vision of americana comes from the collision of cultures and communities that actually define it. everything i build is an extension of that idea.
the future of hospitality will look more like fashion, film, music, and design. the next generation of hospitality brands will be shaped less by corporations and more by creative direction, personal perspective, and cultural authorship. just as fashion houses evolve through different creative directors over time, hospitality brands will increasingly become reflections of the individuals shaping them.
that is the version of americana i believe in. not as a place, but as a point of view.